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the blogger behind Project Motherhood and I’m so happy you’re here! I divide my time between chasing around my busy family, blogging almost full time and freelance writing. I love to workout, shop, read and drink lots and lots of coffee. You might recognize my work on Women’s Health Magazine, Romper, Mommy Nearest Magazine, Working Mother Magazine, Ravishly, Fit Pregnancy, Reader’s Digest and so many more. Most importantly though, I am a wife and mother with a fashion addiction and a yearning to live the healthiest life possible – which is what you’ll read about while you’re here.

I met my husband, the love of my life, shortly before he left for basic training for the Army, and in a whirlwind romance, we found out we were expecting our little man. (You can read more about our story here.) Branden is now 9, full of life, smart beyond his years, and keeps my husband, Chris, and I on our toes. In August of 2016, we added a baby girl, Blake, to our crew and completed our family. (You can read her birth story here!)

Motherhood and marriage changed me, making me stronger, more confident and the person I am today. I believe that any woman can work through any challenges she has with confidence and body issues to rock her mama style and always “walk the runway of motherhood.”

Project Motherhood was born in January of 2012 when I knew that I needed to merge the passion that I have for living a fashionable, healthy life and being a mother to create relatable content that motivates and inspires the community of mothers around me. It has become almost like having another child! Since then, we have grown to form a small team and work with amazing brands that we truly stand behind.

Everything published on Project Motherhood is deeply rooted in my love for the written word, paired with beautiful images to tell the story of our life. Each piece is written with intent, whether I’m showing you how to style a trend I’m loving, sharing a personal story, or working with a brand.

I love creatively working with companies to tell their story, through my eyes, to my loyal and engaged audience. Having my Bachelor Degree in Fashion Marketing has been a tremendous asset, giving me the ability to effectively deliver a brand’s messages, while still producing gorgeous content. Most notably, I have been blessed to have the opportunity to work on a national advertisement for No Nonsense, speak in a major discussion panel in front of a huge community of moms to talk about ways to end mom shaming with Huffpost Parents and have even done Google Hangouts with JCPenney and Khol’s, to talk fashion with Project Runway’s Nina Garcia, People Magazine’s Kate Dimmock, and inspirational fashion designer Peter Som.

Happily, I’m excited to share that the rapid and steady growth of Project Motherhood allows us to reach a monthly audience of over 100k and we have worked will well-known household brands like Neutrogena, Cliff Kid, Carter’s, Enfagrow® Toddler Next Step™, Munchkin and so many more!

If you would like to get in touch, please email me at allison@projectmotherhoodnyc.com If you would like to inquire about working with us, please contact Pamela Pinchbeck at media@projectmotherhoodnyc.com

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