How to Prevent Stretch Marks During Pregnancy

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My belly is changing, and if you are pregnant mama, then yours is, too! Preventing stretch marks during pregnancy is a huge concern to me because I managed to do it the first time around and would like to keep my belly stretch mark free as much as possible this time around, too. I mentioned last week that I would be sharing my secret so this week – so here it is!


How to Prevent Stretch Marks During Pregnancy

I just started my stretch mark prevention efforts this week at 17 weeks because I can start to feel a stretching in my skin and just knew that it was time. Last year, I met the owner of one of my favorite companies, and knew that once we got pregnant again that Shoosha would become a part of my pregnancy journey and belly story. I want to stress that this isn’t a sponsored post, as I reached out to Shoosha after meeting with their owner last year and following their story. I really stand behind these products and wanted to shed light on the importance of using these truly organic (food grade organic to be exact) products for mama and baby everyday. You can read more about their baby products here. 

How to prevent stretch marks during pregnancy (or any other point in your life for that matter) doesn’t have to be some huge mystery or difficult task, it simply takes using the right product everyday. For me, its Shoosha’s Stretch Mark Serum. And to be honest, I have friends who I have recommended this serum to that aren’t pregnant, but use it to help get rid of scars and stretch marks – it helps tremendously!


Shoosha Rejuvenate Stretch Mark Serum is on sale for only $30 on Amazon!

You can use the serum alone at night and then add the serum to their baby lotion for the day.  (Yes, I share this lotion with my little one!) You can also use the stretch mark serum as a facial serum, as well. It smells absolutely amazing and won’t leave you sticky, just feeling great! I find myself sitting in bed at night and rubbing my belly at the end of the day anyways, just because I feel so tight, so keeping this bedside to add to the massage is fantastic!

Not only does this stretch mark serum help prevent stretch marks, it also helps to repair an environmental damage and may help fade scar tissue. The oil consists of an organic blend of rejuvenating and skin repairing therapeutic oils such as Neroli, Rose Hip, Tamanu, Lavender and Borage – all effective for supporting skin cell regeneration. Once you get this in your hands, you will never want to use anything else!


Seriously, your questions of how to prevent stretch marks during pregnancy have been answered, as Shoosha’s serum is simply the best. And lastly, if you’re trying to find other cosmetics that are safe and healthy for your body while carrying your little ones, I have a whole list of pregnancy specific beauty products and cosmetics here.

Fashionably Yours,




  1. This would have been a great product when I was pregnant with my youngest who’s almost 10 months old!

  2. I was blessed not to have stretch marks with either of my three pregnancies. I didn’t take it for granted, took good care if my skin and diet. Shoosha products sound amazing! I love that they are committed to truly organic, GMO free skincare. Our skin is our biggest organ and I don’t put anything on my skin I would not be okay eating. This would be a great serum to keep on hand no matter what.

    • Allison Cooper says:

      So, so true Valerie! I love everything that this company stands for and unlike many products on the market, feel confident about using on myself and my family. How lucky of you to not get any stretch marks! I’m praying that I make it through the second pregnancy with none!

  3. I wish I would have used something like this when I was pregnant. I don’t have terrible stretch marks – but they definitely got worse with each pregnancy! Sounds like this works great.

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